Financial literacy is a crucial life skill for young people, but it’s one that too few are learning. That’s why in April, UTFCU is focusing on helping youth become more financially fit.

Youth fitness has become a national priority, with an emphasis on exercise and proper nutrition. But with all the hurdles facing young people in the future and historic levels of student debt, we believe financial fitness is just as important.

The theme of the month-long event is Credit Union Strong. Like all credit unions, UTFCU is a member-owned, not-for-profit financial cooperative. Member education and concern for the community are part of the foundational principles of our business structure. Passing along basic money skills to the next generation so that these kids might have a brighter future embodies both those principles—and that’s what we believe it means to be credit union strong.

What is Credit Union Strong?

Our month-long youth celebration is focused on the theme of Credit Union Strong.

Young people face a bewildering financial landscape in their immediate future—one where technology has made spending as easy as breathing and the cost of higher education continues to skyrocket. That’s why we believe it’s more important than ever to ensure our youth possess strong money management skills.

As a not-for-profit financial cooperative, our core values include member education and social responsibility. We care about the community where we live and work, and the people in it. We look forward to watching the next generation grow and make it even better.

By instilling the habit of saving at a young age, offering positive encouragement, and providing financial education, we can prepare our community’s youngest members for brighter futures by helping them grow into financially capable adults. Credit union strong means having the money skills to embrace an awesome future, and leaving your community better than you found it. That’s why we take our mission of helping youth so seriously.

Of course, we realize the biggest influence on anyone’s life is his or her parents. So if you want to start your kids on a path to financial strength, participating in Credit Union Youth Month is a good start.

Bring your financial fitness buffs into any UTFCU location to help them pump up their savings with one of our youth options!