KNOXVILLE, TENN. – October 31, 2025 – UT Federal Credit Union (UTFCU) is proud to announce a new multi-year partnership with the Knoxville Ice Bears hockey team, extending through their 2029-2030 season. The beloved hometown team will now play on official UT Federal Credit Union Home Ice at the Knoxville Civic Coliseum.

“We’re thrilled to be the ‘Official Credit Union of the Knoxville Ice Bears,’” said UT Federal Credit Union President and CEO Kenyon Warren. “This collaboration strengthens our commitment to the Knoxville community. Together, we will create meaningful experiences that demonstrate the value of partnership between a hometown credit union and a hometown team.”

Warren helped usher in this new partnership by dropping the puck at the Ice Bears’ opening night game on Friday, October 24, 2025, as the team kicked off its 24^th season. Serving Knoxville since 1969, UT Federal Credit Union is proud to embark on a collaboration founded on shared values with a fellow East Tennessee institution. Together, UTFCU and the Ice Bears aim to continually elevate the region through financial empowerment, hometown pride, and memorable fan experiences.

“We are excited to enter into this partnership with UT Federal Credit Union ahead of our 24th season,” said Ice Bears President and CEO Mike Murray. “We pride ourselves on being a longtime staple in this community, and having partners like UTFCU that are committed to making this community greater is always a goal of ours. We’re incredibly grateful for our partners that enable us to continue bringing a high-quality, entertaining, and family-friendly product to the city of Knoxville.”

As part of the partnership, UTFCU and the Ice Bears will introduce:

• Community programs focused on financial education for fans, players, and staff
• Exclusive perks for UTFCU members, including ticket offers and fan experiences
• Expanded brand presence, including UTFCU as the presenting sponsor of Ice Bears radio broadcasts and at Civic Coliseum events

This partnership marks the start of a long-term effort to strengthen and uplift East Tennessee, both on and off the ice. In true Ice Bears fashion, UTFCU is proud to say it’s not just member-obsessed — it’s officially “MemBear”-obsessed!

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Chartered in 1969, UT Federal Credit Union (UTFCU) is a member-owned, not-for-profit financial institution serving individuals, families, and businesses across Tennessee. Committed to member-focused service and community impact, UTFCU offers a full range of financial solutions that support local growth and empower members to reach their goals. With assets surpassing $500 million in 2025, UTFCU proudly serves its growing membership with the promise: “For All Who Love Tennessee.”

Learn more at utfcu.org.